Author(s)

N. Jenkins

Abstract

Brighton & Hove Council, University of Brighton and Ville de Amiens (France) joined together through European Interreg II funding created a project called 'Air Investigation and Research'. Part of this project is to inform the general public of the air quality around Brighton & Hove. Commissioning Abacus Research, the public's perception to air quality was sought through a market research study so that air quality information could be disseminated to the public in the format they would prefer. The objectives of the research were: to establish what air quality means to the public; gauge perceptions of current air quality communication methods and find alternatives; evaluate 'ATMO', the French air quality indices. Qualitative discussions preceded quantitative street interviews and a self- completion questionnaire. The results showed public confusion ove

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