Author(s)

F. Russo & G. Beltrami

Abstract

In order to analyse market requirements, to improve traffic returns and to reduce operating costs of the long distance services, the Italian Railways (FS) are defining and testing a decision support system named SASM (System of Analysis and Simulation for Operative Marketing) that supports the activities of market quantification and segmentation, competitive framework definition and effects forecasting. The main emphasis of this paper is in presenting the general architecture of the SASM and its innovative modelling contents. The need to take into account the scheduling of rail and alternative services has required the extension of traditional demand, supply and

Keywords