Author(s)

J.A. Prades, R. Belzile, M. Glaus, R. Hausler, J.P. Revéret & J.M. Rubio-Ardanaz

Abstract

The general objective of this paper is to have a better discernment of the implications of norms and values in contemporary society. Its specific objective is to apply this preliminary theoretical reflection to the critical and practical question of finding a well-founded way to promote sustainable transportation effectively. In this connection, the paper includes two parts, in order to present the setting and the treating of the problem. 1 Setting the problem 1.1 Preliminary considerations and definitions 1.1.1 Norms and values In behavioral sciences, especially in psychology and sociology, norms are general precepts which, being internalized or

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