Challenges To The Urban Collective Transport Sector For The Brazilian Sustainable Development
Price
Free (open access)
Transaction
Volume
39
Pages
11
Published
2000
Size
1,397 kb
Paper DOI
10.2495/URS000331
Copyright
WIT Press
Author(s)
F.S. Fernandas
Abstract
A synthesis is presented of the result of qualitative research aiming at the analysis of the general marketing background of the Brazilian operators of urban collective transport in metropolitan areas and its organisational universe so as to identify the challenges they will have to face in the next years, particularly those related to the production of better quality service. This interpretation of the sectional reality has been developed through direct observation and field studies using as research instrument the TRANSCENDER procedure [1] with a view to bringing up opportunities for improving the quality of services. Challenges have been listed for several stakeholders. They are numerous and very relevant. Overcoming them calls for a radical change of
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