Author(s)

V.A.W.J. Marchau, E.J.E. Molin & R.E.C.M. van der Heijden

Abstract

The introduction of Advanced Driver Assistance Systems (ADAS) in motor vehicles is expected to improve traffic efficiency and safety significantly. These systems support the driver in controlling his vehicle applying advanced sensing, computing and controlling devices. Successful implementation of these systems in the near future will largely depend on the willingness of people to buy and use these systems. As to this willingness, not much is known yet. Therefore, in this paper the willingness of potential ADAS users is explored. Choices for several ADAS have been measured by using the stated choice approach. Both drivers and fleet-owners of cars, trucks and buses have been interrogated about their choi

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