Author(s)

C. Ahnlund

Abstract

The Swedish Transport Administration’s (STA) vision is to make the good journey possible by providing individuals and the business community with the best options for transport and travel. The STA has divided their clients into various customer groups depending on their needs and demands for the good journey. The tourism industry is one of the major strategic customer groups identified by the STA. The demands and needs from the tourism industry have been described in a customer group document. The tourism industry is dependent on good road services and sign-posting. It must be made easy for the tourist to find their way to their destination and also made possible to find and use environmentally friendly options for their travel needs. STA can in the best way possible meet the demands and needs from the tourist industry by enhancing the tourist signs and information along the roads, by developing dialogue between the tourist industry and STA and by supporting mobility management. The STA has worked together with the tourism industry on a national and regional level in order to enhance the possibility for regional development of the tourism industry. We have found that a lot more can be done if we increase the knowledge and coordination of issues important for tourism development. In this paper we will describe the tools and methods used to create a strategy for the tourism industry. The survey has been divided into three different steps, which are: state of the art, co-operation with the tourism industry and economic analysis and effects describing the tourism industry. The tourism strategy will help the SRA to clarify the goal for our services and co-operation with the tourism industry and to identify key areas for achieving our goal. Keywords: tourism strategy, Swedish Transport Administration.

Keywords

tourism strategy, Swedish Transport Administration