Author(s)

RYOSUKE ANDO, YASUHIRO MIMURA, SHIROU TSUBOI, MAKOTO ISHII

Abstract

The aim of the present study was to explore the effects of the corporate social responsibility (CSR) in combination with the creating shared values (CSV) on the traffic conditions with a focus on improving the traffic safety and the elderly mobility in Aichi Prefecture of Japan. A questionnaire survey targeting 300 companies was conducted during October and November 2018. The industries and companies were classified based on the number of employees and company scale. The aggregation analysis was performed on the collected data in order to get ideas that could be useful for devising traffic safety countermeasures. The current study summarizes a handful of effective traffic safety countermeasures that can result in the accident reduction in Aichi and ultimately in Japan. The considerable effective countermeasures include providing safety education and information to the employees, providing information on effects of the Advanced Driver Assistance System (ADAS) vehicle, supplying subsidies for changing to the ADAS vehicles and promoting the CSR and the CSV. All countermeasures are expected to be realized in Aichi so as to reduce the traffic accidents by 2030.

Keywords

CSR, CSV, traffic safety, effective countermeasures, elderly mobility, ADAS