Author(s)

A. I. Teleoacă

Abstract

Computers, the Internet and their language have obviously become an important part in people’s lives from all over the world, and, consequently, have reached all strata of every civilized society whether social, economic, political or educational. It turns out to be evident that the new language has brought new cultural concepts as well because many computer and Internet terms were coined as a result of a specific cultural angle, and that will include certain American concepts, ideas, habits, objects, and gestures. This paper will take into consideration some of the culturally-embedded concepts in the language of the Internet that has beyond doubt changed our way of thinking about the future. The method used will be a contrastive study on the American and specifically of globalisation. In the past 17 years, Romania has encountered a constant technological boom that is to be traced to a variety of domains such as industry, economy, education, mass media, politics, etc. A case in point is the personal computer that has become an irreplaceable tool involved in almost all the activity areas among which the education and mass media systems are continuously benefiting by. Consequently, new concepts, like the so far well-known multimedia technology, user-friendly systems, Internet, Web technologies, cyberspace communities, virtual reality, etc. have been brought up into Romanian culture. Therefore, I will try to develop the first part of the paper into a contrastive cultural analysis between some of the American behavioural patterns, beliefs, values and symbols that are to be perceived when thinking of the Internet, what this means, and how it functions, and the specificity of globalisation under the influence of such powerful technology.

Keywords