Author(s)

A. Lourenço & O. Belo

Abstract

The World Wide Web is today's richest medium of information and services. Interchanging data freely "without" any time constraints is much more than appealing. However, the Web has to be restructured in order to address today's needs and expectations, favouring users' searches and navigation and, to do so, Web analysis tools are the order of the day. There is a similarity between the analytical Web data processing and the analytical processing of "conventional" data. The truth is that the enormous volume of data along with the high transactional activity strongly prohibits the use of raw data. In such a scenario, Web server logs emerge as the main sources of information and there are many Web analysis tools today that work over these raw elements. However, the obtained results are far from satisfactory, since they do not help to understand users' navigational patterns

Keywords