Author(s)

O. Belo, A. Lourenço & J. Santos

Abstract

Profiling in an augmented-commerce environment 0. ~ e l o ' , A. ~ouren~o' & J. santos2 1 Department of Informatics, University of Minho, Portugal 2 Enabler Informhtica, SA, Portugal Abstract Retail systems are changing. Day after day customers require new forms of services, demanding better shopping attendance and support. The Grocer project brings to real world retail scenarios an easy-to-use augmented-commerce platform, combining mobility, efficiency, shopping commodity, availability of services "in hand" with a 24 hours a day service assistance in shopping platforms. One of the most promising areas inside Grocer's efforts is profiling. Grocer already provides services and means to help store managers in daily management and customer satisfaction services, developed over advanced mobile communication infrastructures and sophisticated promotion and selling mechanisms based on agent technology. However, we need to provide Grocer with new agents having abilities to extract knowledge about cust

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