Author(s)

G. Siomkos, Ch. Vassiliadis & Th. Fotiadis

Abstract

This article analyses the profile of the two fundamental foreign traveller market segments. Specifically, German and British visitors of tourism destinations of Northern Greece are analysed. The analysis results contribute toward a better understanding of the preferences and behaviour of these two market segments. In addition, based on the results of the study, the development of a special database at an international level regarding information on the preferences and behaviour of the two groups is also possible. Keywords: market segments, German and British visitors, targeting, destination management. 1 Introduction Specifically, the study researches the perceptions that agents of imported tourism hold about their customers whose destination is the prefecture of Chalkidiki. A cluster analysis of German and British to

Keywords