Author(s)

P. Avogadri, G. Carmosino, S. Milanese & D. Vassallo

Abstract

How telecommunications companies are facing up to sustainable development P. ~ v o ~ a d r i ~ , G. ~armosino', S. ~ i l a n e s e ~ & ~ . ~ a s s a l l o ' I 3-General AfSairs, Environment Direction, Via A. Severo 246, 00145 Rome, Italy 2Arthur D. Little, P.zza della Repubblica 32, 20124 Milan, Italy Abstract The purpose of the work conducted by "3", the commercial brand of H3G, the first mobile video company of the Italian market, and Arthur D. Little was to develop a strategic approach and to set the directions for managing environmental and social issues in a fully integrated manner with the business strategy of the organisation. The work started analysing the current and future concerns of stakeholders, reviewing systems and processes adopted by major telecommunications companies and conducting an internal analysis of "3" organisation. The work confirmed the actual health concern related to electromagnetism but highlighted also specific stakeholders expectations related to issues such as

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