Author(s)

MIN LIU, THANAPAUGE CHAMARATANA

Abstract

This research evaluates the current status of ecotourism development and proposes strategic measures for sustainable growth in border urban areas. The motivation behind this research stems from the region’s rich biodiversity and cultural heritage, offering substantial potential for ecotourism, coupled with the strategic significance of Xishuangbanna as a key node in China’s Belt and Road Initiative (BRI). The primary research question addresses how ecotourism can be effectively developed in this region, leveraging the opportunities and navigating the challenges presented by policy. Using a qualitative research approach, the study employs documentary research, observation and in-depth interviews with 20 key stakeholders, including local government officials, tourism operators, and community members. Content analysis is utilised to interpret the collected data, highlighting key themes and patterns related to ecotourism development. Findings indicate that Xishuangbanna possesses significant potential for ecotourism, attributed to its rich biodiversity, cultural heritage and strategic location along the BRI route. However, challenges such as inadequate infrastructure, limited community involvement and environmental concerns must be addressed. The study concludes with recommendations for enhancing ecotourism development in urban borderlands, emphasising the importance of integrated planning, stakeholder collaboration, and sustainable practices to ensure long-term benefits for the local community and the environment.

Keywords

ecotourism, sustainable tourism, urban tourism, sustainable development, policy