Author(s)

R. Franjić, S. Favro & M. Perišić

Abstract

The objective of this paper is to explain how to create an experienced based concept to attract new tourists and to create at least a memorable experience with these consumes and to analyze the importance of animators in tailoring experiences in destinations. In such, the role of animators in nautical tourism is vital for creating memorable experiences desired and sought by tourists. The local population should have a possibility of being educated about local differences and tourist workers should be additionally educated. The result would be the degree of professional development needed so the tourist workers could enrich the tourist product of a nautical destination, and also gaining on the interpretation quality. New ways of communication are needed to create longlasting commitments with individuals and target groups. In a tourist world where people are more and more driven by self expressional values instead of survival values, we need an additional way of engineering. We need Imagineering – engineering for imagination, to realize the challenges of the experience economy. Imagineering is about managing the relationship with the costumer, based on an experiential system concept that affect ‘fans’ in the heart, that will be translated in an experiential world in all contact moments with the guest. In short it’s about using experiences, which can reach, touch, affect and fascinate the guest in marinas and small ports permanently. Imagineering has three elements: story, vision, and guidance. In this paper Imagineering will be presented as a powerful solution for nautical tourist destinations to create long-lasting emotional bond with individual guests. Keywords: experience economy, imagineering, integral experiential concept, nautical tourist destination, animator.

Keywords

Keywords: experience economy, imagineering, integral experiential concept, nautical tourist destination, animator