Beyond Sustainability: Cradle-to-cradle Business Innovation And Improvement Zones In NW Europe
Price
Free (open access)
Transaction
Volume
155
Pages
12
Page Range
515 - 526
Published
2012
Size
498 kb
Paper DOI
10.2495/SC120431
Copyright
WIT Press
Author(s)
C. A. Booth, A. Oosting, N. Ankrah, F. N. Hammond, K. Tannahill, C. Williams, H. Smolders, J. Braas, L. Scheepers, A. Kathrani, L. Virdee, T. Kadlecova, O. Lewald, M. Mess, B. Merckx, M. Renson, A. Cousin, T. Cadoret, R. Vercoulen, E. Starmans, A. Ber
Abstract
‘Sustainability’ has defined the approach towards dealing with resource deprivation and climate change over the past three decades, promoting ‘less bad’ strategies that aim to mitigate damage. Cradle-to-Cradle (C2C) offers an alternative approach that focuses on doing ‘good’ by promoting continuous loops, reliance on current solar income, and diversity. It is argued that this philosophy offers the best opportunity to make a big beneficial footprint on this planet rather than just reducing the damage being done. Whilst this approach has
Keywords
cradle-to-cradle (C2C), C2C BIZZ, energy, diversity, lifecycle analysis, waste